Craft catalog / Decoration technique

Chenille (Towel) Embroidery

Raised terry-loop embroidery for bold, soft-touch characters, letters and varsity-style motifs on kids' sweatshirts and hoodies.

In-house process

Green chenille dinosaur with printed slogan on a yellow kids T-shirt

Specifying it

Before you choose this technique

Works well for

Large chest motifs, varsity letters and numbers, playful characters and textured graphics on fleece, French terry and heavier knits.

What to send us

Artwork with clear colour areas, finished size and placement, the garment and base fabric, and yarn colour references.

Fabric and construction

Chenille needs a stable base fabric and a motif large enough for the loops to read; it is often outlined with satin stitch. The effect is confirmed on a physical sample.

Good to know

Small text and thin lines lose definition in loop pile, so motifs are simplified where needed before sampling.

Kidswear OEM · ODM · Private Label

Have a kidswear project in mind?

Send a tech pack, a sketch or a reference style. The commercial team reviews the brief and comes back with the next questions and a quotation path.